Post 34: Double Page Spread

Codes and Conventions

A large image

The image used is usually direct address, which entices the reader to buy the magazine the celebrity in the magazine is looking directly at the audience therefore it encourages them to but the magazine. 

A quote
A quote from the interview is sometimes presented as the headlines, or by the picture and sometimes it is even used in the text, to break it up. The quote used are usually rather controversial or shocking to grip the reader.

The text

 All text on a double page spread is size 11pt and it usually aerial font, however some magazines make the font connote the genre. All double page spreads have a drop cap which shows the reader when to start reading. The text is to make the text appear tidy and not all over the page. The page number, magazine name and text throughout usually use the same font. The article is always written in an informal mode of address therefore it relaxes the reader.

Images 

The main image on the double page spread is usually on the left however some magazines go against the codes and conventions and put it on the right side. sometimes the image bleeds over the whole page, although this is not in every magazine, it is relatively common. The picture on the double page spread always relates to the article and the artist and are ascetically pleasing.

By-lines

 The double page spread always include by-lines, which are put under the images to give credit to the photographer and writer.

Headline 

The headline that is used for the double page spread are always short, this is to make the reader intrigued.

Colour Scheme 

Double page spreads follow the same colour scheme that is ran throughout the magazine, it is usually simple so it doesn't overpower the article. Often than not, the name of the celebrity is highlighted by the colour scheme. The colour schemes used connote which genre the magazine is for example black is used a lot in rock magazines.

When looking up magazine film reviews on the Internet, I found that the majority were double page spreads, and included a large, main image over an A4 section of the spread with small text over it (print based) There are also a range of online reviews that are available to read which are priceless. After going in to the store, I purchased EMPIRE to look at the conventions of film reviews more closely. British film magazine published monthly by Bauer Consumer Media and it is the biggest selling film magazine in Britain and is also published in America, Australia, Turkey, Russia and Portugal.

When researching double page spreads over the internet the majority of the double page spread had the main image linked to the film. This can be seen to reveal certain traits within the film such as the type of actor. Audiences become fond and enjoy specific actors, in addition to this it is common for certain target audiences to see a new release of a film with a actor of whom they know well. As well as this actors can reveal what a certain film will be like.Organization of information

 -Main photograph is key

 -Title is shown
 -Introduction on the title

 -Article commences on the specific film/genre

 -Photographs and quotes are included linking with the film 

 -Website link (linking to the film article)

 -Editors information

Analysis of double page spread

Below is the double page spread that I have designed by myself for our short film 'The Cheat'. I have used typical codes and conventions such as a rating, quotes, bold titles and information about our short film.